TRUSS is a sales coach for the trades — roofing, HVAC, plumbing, electrical, remodeling and home services. It trains your people on the five things that actually close a job: Trust, Relate, Understand, Solve, Secure.
One shared structure to help your team listen, explain the work, and agree on a clear next step.
Earn credibility before asking for commitment.
Understand the person, context, priorities, and stakes.
Diagnose the real need through disciplined discovery.
Connect the right solution to what the customer actually values.
Create clarity, resolve uncertainty, and confidently establish the next commitment.
Tools built around the five stages of a sales conversation.
Service calls, replacements, insurance claims, financing, the second opinion. TRUSS Coach knows the job because it was built for it.
Talk or type. Book a visit, rehearse it, get a plan for it, check the weather — all from one conversation.
Open the CoachReps talk to a virtual customer and get scored on what they actually said. In English or Spanish.
Pick a scenario or build a customer in a few taps, talk or type, then review a scorecard across the five stages.
Explore PracticeReview available weather forecasts, nearby storm reports, and commercial properties before planning your next visit.
Reports give area context. They do not confirm damage to a specific property or insurance coverage.
Open ResearchLearn Trust, Relate, Understand, Solve and Secure in plain language. Each step has practical tips, example questions and a short exercise.
Start with the basics, or revisit a stage after a hard conversation.
Read the methodWe load your training, your process, your pricing rules, and your policies. Your reps get coached on how your company sells.
Talk to usOne method for every kind of sale in the trades. A few of the conversations TRUSS helps with:
A storm inspection where the homeowner has already heard from three other roofers.
A replacement quote at the kitchen table after a no-heat call.
A kitchen bid that is up against two lower numbers.
Turning a one-time pest or lawn visit into a yearly plan.
A property manager who still needs the owner to sign off.
Choose English or Spanish for the app, the Coach, the field manual, and supported practice scenarios.
Big type, big buttons, one thumb. Ready between jobs.
Coaching that protects trust, the customer, and your license.